The world has changed. So should the way you dress.

We work tirelessly to create a system of performance clothes for the workday that completely redefines what clothing can do.

Our Human-Centered Design Process

We identify real-life problems that traditional work clothing presents, then use performance fabrics, innovative construction, and purposeful design to create pieces that are in sync with how people live today.

step 1

Research.

We start by studying how people move throughout their day, from commuting, to coffee breaks, to happy hour. Then, we narrow in on common problems, like sweat stains, pieces losing shape, restricted movement, and even expensive cleaning bills.

step 2

Build.

Grounded in everyday problems we’re trying to solve, we bring together advanced materials, innovative construction, and high-tech manufacturing, relentlessly perfecting every detail, down to the last stitch.

step 3

Test.

Working with a network of field testers across the country, real people push our products to the limit, and report back on what is and isn’t working. Then we optimize every piece so it withstands even the most unexpected of situations.

step 1

Research.

step 2

Build.

step 3

Test.

Smart clothing that performs beyond every expectation.

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